Tokenization in Europe — Market Size to Reach €1.4trn in 2024

The world of tokenized assets gains more and more traction. As the market size for tokenized assets rises, the playing field is no longer left to startups alone. A significant amount of players from the traditional world is entering the market. In the course of the first BaFin licensing for crypto custodians later this year, the market for tokenized assets will gain further momentum in Europe and especially Germany. Substantial money inflows from financial institutions are expected as Bitcoin & Co. become legitimate assets. However, what does this mean in real numbers? We ran a simulation to determine the potential market size of a European tokenized assets market.
Authors: Benjamin Schaub, Stefan Schmitt

Figure 1: Projection tokenized market size European Union from 2018 to 2024 in EUR bn

Key assumptions

For this paper, we analyzed the research conducted by third parties and combined it with assumptions. To calculate the market size for tokenized assets in the European Union, the underlying key assumptions are:

  1. Market share of crypto currencies in the European Union
  2. Growth of market size for crypto currencies
  3. GDP tokenized in the European Union

Assumptions 1 and 2 are used to derive the market size of crypto currencies in Europe, while 3 is used to derive the market size for security tokens in the European Union. Combined, we are able to project the market size for tokenized assets in the European Union. In the following, we explain our thought process behind all three assumptions.

Market share of crypto currencies in the European Union

Remark: In this paper, we define the term “crypto currency” as publicly issued tokens, 99% of the market capitalization being payment and utility tokens. For the sake of simplicity, we use the terms Europe and European Union synonymously; however, the calculation of the market size of security tokens is based on the GDP of the European Union.

While the history of the global market size of crypto currencies is thoroughly tracked by CoinMarketCap, the European share of it remains a secret. In order to provide an outlook on the development of the European market size for tokenized assets, it is essential to determine the European share of the global crypto currency market. Based on a comprehensive study by the Cambridge Center for Alternative Finance (2017) in combination with surveys from ING (2018), Statista (2018), and Bitpanda and GlobalWebIndex (2019) we identified the European share of the global market volume of crypto currencies to be around 30%. Germany accounts for about 7% of the worldwide crypto currency market size. Given a global crypto currency market size of €211bn in November 2019, Europe accounts for €65bn and Germany €14bn respectively. From our perspective, the European market share for crypto currencies will gain momentum in 2020 and 2021, given the progressive regulation, especially in Germany (BaFin license for crypto custody). Nevertheless, our model projects the European market share for crypto currencies to remain on a constant level of 35% from 2021 onwards.

Growth of market size for crypto currencies

Given the volatility in recent years, this is the most challenging number to predict. Fundamentally, we expect a very positive development of the market. Financial institutions and private investors will have much easier access to invest in crypto currencies over the next few years. For reasons of diversification alone, it will be of interest for all sorts of investors to get their share of crypto currencies. The legitimation of Bitcoin & Co. through its establishment in the German Banking Act is elementary for positive development in Germany and Europe. We see that banks are looking for new business models in times of negative interest rates. Therefore, we expect much new money to flow into the market resulting in a corresponding increase in prices. Furthermore, the rise of secure and convenient custodians enables more and more private investors to enter the crypto space.

Many studies predict astronomic compound annual growth rates (CAGR) for crypto currencies in the near future. Due to the immaturity of the market, it is essential to use a variety of sources to derive a conservative evaluation. Among these is the study of the Satis Group (2018), which predicts a global CAGR of 36% for crypto currencies until 2028, with growth rates of 52% in 2020 and 2021. Even more conservative players like the BayernLB (2019) calculate a potential Bitcoin price of $90,000 using the stock-to-flow model, which would increase the current market capitalization tenfold. In addition to studies as described above, our model includes several parameters, such as the increase of money inflows of financial institutions in crypto currencies, as reported by Grayscale (2020). Based on our data, we expect a CAGR of ~26% for the crypto currency market in the upcoming years. Therefore, the resulting market size for crypto currencies in Europe is expected to be around €0.24trn in 2024.

GDP tokenized in the European Union

In order to provide the most detailed outlook possible, we consider security tokens, tokenized rights that mimic features of securities such as interest payments and revenue participation, and crypto currencies separately. From our point of view, a more granular approach that predicts the growth of individual asset classes within the security tokens contains too many sources of error. For the future development of security tokens, we focus on the Gross Domestic Product (GDP). Research and surveys from institutions such as the World Economic Forum (2015), R3 (2019), and Chain Partners (2019) project that up to 10% of the global GDP will be tokenized by 2027. With 0.02% of the European Union’s GDP tokenized in 2018 and 0,05% in 2019, the market size of tokenized assets almost solely consists of crypto currencies.

While BaFin approved crypto custodians in Germany will be the enabler for institutions to enter the tokenized world, we expect that the adoption in Europe will still take some time and reach ~7% of the European Union’s GDP in 2024. According to our projection, in 2021, the European Union’s market size for security tokens (~€0.2trn) will be higher than the market size for crypto currencies (~€0.12trn) for the first time. On a global level, we expect the security tokens market of the European Union (~€0.52trn) to surpass the global market size of crypto currencies (~€0.42trn) in 2022.

Overall, we assume a higher rate than 10% of GDP tokenized in 2027 as Europe, led by Liechtenstein, Switzerland, and Germany, is taking over a leading role in the blockchain space. Furthermore, Europe is a wealthy continent with cutting edge technology. In comparison to other continents such as South America, Africa or parts of Asia, the adoption of blockchain, and with this tokenization, will be higher.

Conclusion

The lack of conclusive studies and reliable figures for the European market of tokenized assets led us to conduct and publish our own research. We use a bottom-up growth scenario of crypto currencies and security tokens together with a top-down scenario based on the estimation that up to 10% of the global GDP will be tokenized by 2027. In order to project the most detailed outlook possible, the differentiation between security tokens and crypto currencies is vital as the current token market mainly consists of crypto currencies.

Based on various studies and surveys in recent years, we were able to derive the European share of the global market size of crypto currencies to be around 30%. Given the progressive regulation, we expect that the European share of the worldwide crypto currency market will gain momentum in 2020 and 2021 and rise to around 35%, where it will remain on a constant level from 2021 onwards. Also, our model projects a CAGR of ~26% for the crypto currency market in the upcoming years, which would equal a market size for Europe of around €0.24trn in 2024.

Regarding the security tokens market, we expect that the adoption in Europe will still take some time and reach ~7% of the European GDP in 2024. According to our projection, in 2021, the European Union’s market size for security tokens (~€0.2trn) will be higher than the market size for crypto currencies (~€0.12trn) for the first time. On a global level, we expect the security tokens market of the European Union (~€0.52trn) to surpass the global market size of crypto currencies (~€0.42trn) in 2022. Overall, we expect the European Union’s market size for tokenized assets to reach €1.4trn in 2024.

Remarks

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Plutoneo offers a scalable and customizable crypto custody infrastructure for digital assets with banking-grade security. Plutoneo enters the German market with a unique setup of experts from IT, DLT and banking expertise.

Benjamin Schaub is the Chief Operating Officer of Plutoneo. Besides, he works as project manager at the Frankfurt School Blockchain Center. His interests include blockchain regulation and governance as well as blockchain use case development. You can contact him via mail (b.schaub@plutoneo.com) or on LinkedIn (www.linkedin.com/in/benjamin-schaub).

Stefan Schmitt is the Chief Marketing Officer of Plutoneo. Besides, he works as project manager for the Frankfurt School Blockchain Center and organizes the Frankfurt School Blockchain Academy. In addition to that, he is the Marketing and Communication Manager of the International Token Standardization Association (ITSA) e.V. Mr. Schmitt holds a Master in Finance (M.Sc.) from the Frankfurt School of Finance and Management and graduated focussing on the potentials of blockchain for trade finance and supply chain management. You can reach Mr. Schmitt via mail (s.schmitt@plutoneo.com) or on LinkedIn (https://www.linkedin.com/in/stefan--schmitt/).

References

BayernLB: Megatrend Digitalisierung Läuft Bitcoin Gold den Rang ab?, released 2019.

bitpanda and globalwebindex: “Understanding Cryptocurrency Holders in Europe”, released 2019.

Cambridge Center for Alternative Finance: “GLOBAL CRYPTOCURRENCY BENCHMARKING STUDY”, released 2017.

Chain Partners: “Security token (STO) analysis”, released 2019.

Grayscale, Digital Asset Investment Report 2019, released 2020.

ING International Survey Mobile Banking: “Cracking the code on cryptocurrency”, released 2018.

R3: “The Tokenization of Financial Market Securities — What’s next?”, released 2019.

Satis Group: CRYPTOASSET MARKET COVERAGE INITIATION: VALUATION, released 2018.

Statista: “Bitcoin and digital currency in Europe — Statistics & Facts”, released, released 2018.

World Economic Forum: “Deep Shift Technology Tipping Points and Societal Impact ”, released 2015.

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